Huyton-based alcoholic drinks producer Halewood International has secured a long-term deal with West Cork Distillers to distribute a new special Irish whiskey blend by the iconic band The Pogues.
The whiskey, called The Pogues, will be sold in a 75cl black bottle with a recommended retail price of £30. It is expected to appeal primarily to 25- to 45-year-old males.
Halewood International will also distribute West Cork Original Irish Whiskey and West Cork Single Malt Irish Whiskey as part of the deal, which will see all three whiskeys launched in the UK, China, South Africa, Romania, as well as through duty free and travel retail.
Catherine Meardon, international marketing manager at Halewood International, said: "We're delighted to be distributing The Pogues whiskey. A quality product with such an iconic brand gives us a versatile audience, from whiskey connoisseurs to music fans and those early adopters looking for the next hot spirit.
"We've already received huge interest both on- and off-trade and we're excited about the increased attention we'll receive in the run up to Christmas."
John O'Connell, founder of West Cork Distillers, said: "Being independent we have much synergy with Halewood International.
"The company's creative outlook and impressive global infrastructure gives us great confidence at this key time for our brands."