-
Tough times ahead for PR
For many agencies in the region last year was record-breaking and, while some talk up the prospects for 2009, others admit there are tough times ahead.
-
Can PR budgets afford to be cut?
As cash flow dries up, it’s tempting for companies to reduce spending on public relations. Some of the region’s practitioners tell David Casey why continued investment in PR could be crucial for their long-term survival.
-
Consolidation
A wave of activity is set to shake up the stagnant deals market of the past 12 months. David Casey speaks to agencies with acquisitions in mind.
-
Skills
As the PR industry adapts to the digital revolution, David Casey finds out whether the region’s practitioners are equipped to cope.
-
Adapting to the digital revolution
Digital media has altered the PR landscape forever. David Casey looks at how the industry has adapted and questions what will shape the sector in the future.