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Top story
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Viking starts new saga after rebrand
Offices supplies provider Viking has undergone a radical image change as it aims to attract a more diverse customer base and cash in the smartphone revolution. The Leicester-based company has changed its name from Viking Direct, and has embarked on a major advertising campaign aiming to reach 25 million people. Commercial director John O'Keeffe told Insider: "We're embracing the changing market place in what is a tough trading period – but we will continue to evolve and invest in Leicester."
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Deals
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Marketing agencies fuse together
Fuse Digital, based in Leicester, has merged with Newcastle marketing communications agency Robson Brown. The company specialises in digital marketing.
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Streamline in £2.6m equipment boost
A Leicester-based printing business has ploughed £2.6m into the company after clinching funds from Yorkshire Bank. Streamline Press said the cash would go towards press and finishing equipment.
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Sharp slowdown in M&A activity – survey
There was a sharp decrease in merger and acquisitions activity at listed companies in the UK during the first quarter of the year, according to research by law firm Wedlake Bell.
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Property
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Cox Freeman feasts on food retail projects
Nottingham architect Cox Freeman has designed four schemes for food retailers across the UK. The design projects include the refurbishment of a pizza manufacturing unit for Northern Foods in Nottingham.
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Cherry grows with Leicester office
Recruitment company Cherry Professional is expanding into Leicester. The Nottingham-based business has taken a unit at Imperial House in St Nicholas Circle, creating two new jobs.
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House asking prices hit three-year high - report
The average house asking price has risen to its highest level in almost three years, according to a report.
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Business
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George unveils Lutterworth base
The clothing division of supermarket giant Asda has established a site in Lutterworth to manage franchising opportunities. Clothing line George said the new facility will create an initial 40 jobs in the region.
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Sales up at Source BioScience
Healthcare company Source BioScience said revenue increased 19 per cent year-on-year for the first quarter of 2011. The Nottingham-based company said its "strong" start to the year was underpinned by growth in its diagnostics and life sciences work.
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Insider Membership – Communicate with Midlands Top Companies
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Community
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In Focus: Building blocks of recovery
New figures paint a gloomy picture of the UK economy. But, asks Sam Metcalf, is there light at the end of the tunnel?
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Talking Point: A Good Harvest reaps reward for guarantor
 Never has the phrase ‘there are no guarantees in life’, been more true says commercial property agent prop-search, following a High Court decision that has far-reaching implications for landlords and tenants.
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