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The £350m Trinity Leeds development will feature the city's first digital advertising screen if approved by councillors, it has emerged.

The screen follows the installation of a giant TV screen in Millennium Square by the BBC in 2005.

The Millennium Square display attracted crowds of up to 8,000 people during the 2010 World Cup and similar crowds are expected when the Olympic Games are shown later this year.

A site visit to the Trinity Leeds development, planned for next week, will look at the proposed location for the advertising screen and alterations to the scheme which require approval.

According to a report to be scrutinised by councillors on 12 April 2012, the large digital advertising screen is expected to be located above ground floor level and be visible from Commercial Street and Albion Street. This will place the screen adjacent to the cinema unit entrance within the development.

Other issues which will be explored during the site visit are planned changes to the entrance for Boots at ground floor level, to make the entrance to Trinity West wider, and the location of artworks associated with the Trinity Leeds Art Programme.

The programme includes art installations around the development and a piece of public art to be displayed on Briggate at a currently undetermined location.

Developer Land Securities has signed-up a string of retailers for Trinity Leeds and the scheme is now 66 per cent pre-let.

The most recent additions include Fossil, Pandora and Swarovski, while The Perfume Shop, Café Rouge and Giraffe will move in once work is completed in spring 2013.

Fashion retailer Primark is also taking an additional 17,000 sq ft in the centre to bring its store to 107,000 sq ft. Other retailers signed-up to take space include Mango, Cult, Hollister, Topshop/Topman, H&M, Next, M&S, Warehouse, Oasis and River Island.

Central Retail, Cushman & Wakefield and Jones Lang LaSalle are the retail leasing agents for Trinity Leeds. Shelley Sandzer is instructed on the food and leisure for the project.

Article by
Laurence Kilgannon

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