Yeo Valley launches new product designs
Yeo Valley, the Blagdon-based family-run dairy company, has unveiled a brand revamp and new product range.
The company has launched a mild and creamy natural 'yeogurt' and several new flavours including raspberry and passion fruit and blueberry with a hint of lime.
Yeo Valley has also created a new product line called Top Notch –vanilla 'yeogurt' with a layer of fruit compote, rice pudding and a breakfast pot.
A new hand-illustrated packaging has been introduced alongside the product lines.
Tim Mead, managing director of Yeo Valley, said: "We wanted to evolve our look and feel to show our customers what Yeo Valley is all about; making the best yoghurts in a real place – the Yeo Valley.
"We have developed some fantastic new recipes and also moved on our packaging to reflect who we really are. We feel that it now communicates delicious dairy."
Yeo Valley - which famously created a satirical musical advert during the last series of ITV's The X Factor last year - employs 1,500 staff and is run by the Mead family.
The company's latest product range will be available from March, at Asda, Sainsbury’s, Tesco, Waitrose, Morrisons and Ocado.
