SDL completes £70m Alterian buy
Marketing analytics and social media company Alterian has been bought in a deal worth £69.7m. The Bristol-based company was bought by international information management provider SDL, which confirmed it would take on all 300 Alterian staff members.
SDL, which is headquartered in Maidenhead, said that Alterian's integrated marketing platform would grow its 'global offering'.
The company said there was "an excellent strategic fit" combining Alterian product suite with SDL's web content management and eCommerce products.
It was announced in December 2011 that SDL had proposed to acquire the company with an undisclosed offer.
Proposals for the deal were unanimously backed by Alterian's independent directors.
Chief executive Heath Davies said SDL had "significant resources and scale" to support Alterian's products and technology platforms.
Alterian, which specialises in marketing analytics, social media monitoring and campaign management, has ten office across the world, including cites in Colorado, US; India, Singapore and Barcelona. Its global headquarters are in Bristol.
Mark Lancaster, executive chairman of SDL, said: "Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy. We already have best-of-breed web content management technology, user guidance content management technology and leading language technology.
"Adding Alterian's marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience."
All Alterian employees and partners will transfer to SDL, added Lancaster.
SDL is listed on the Stock Exchange, is a FTSE 250 company and has a market capitalisation of more than £500m. It has 60 offices in 35 countries.
