Betta Living targets new investors after record year

8th Apr 2013 North West

Dean House, the Oldham-headquartered owner of the Betta Living kitchen and batchroom chain, has reported a record year with a spike in sales and profits.

Chairman Noel Dean said the home improvement market has been through a "torrid time" but the company is planning to push on with its expansion plans in 2013 and is looking at the potential of bringing a new investor on board.

The latest accounts for Dean House plc have revealed turnover grew to £29.9m in the year to 30 November 2012, up 22 per cent compared with the previous year. Pre-tax profits jumped from £1m to £1.5m for the same reporting periods.

"We have started the current year extremely strongly, with web sales up by 30 per cent and higher average order values," said Dean. "In addition the new stores will greatly enhance our geographic presence and give us physical locations in areas where we already have very good internet demand."

Betta Living was founded in Oldham in 1966 and specialises in the design, build and installation of fitted kitchens, bedrooms and bathrooms. It operates through 29 retail locations across the UK with at least two further stores planned in 2013.

Dean House said a key factor in its growth over the past year has been the increase in the brand's web presence. A new desktop, mobile and tablet site was also launched in October 2012.

Writing in the annual report, the directors said: "Like any consumer business Dean House plc is affected by the general economy and consumer confidence.

"However, by prudent management of the business and the exit of a large competitor from the market Dean House plc has grown its market share and increased profitability."

They added: "Betta Living has started the year in a very healthy position We have come through the crucial Christmas period exceeding the challenging business plan we have set ourselves which has enabled us to have a very healthy first quarter."

Dean House has also appointed corporate finance advisory firm Rickitt Mitchell to advise on the introduction of a potential investor or new trade partner to accelerate the group's growth.

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