Drew Hemment
Chief Executive of FutureEverythingTalking Point: The new rules of digital business
FutureEverything founder Drew Hemment says the North West's digital companies must innovate and adapt.
Businesses need to innovate and adapt or die. Your customers are now networked. Your future employees are networked. Your kids are networked. They now play by different rules. The world has shifted under our feet.
Today change is coming once again. Another of those lurches into the unknown which used to happen once a century and now happen every few years. This time it is the ability of everyone to access, explore and create in any aspect of the digital space, advances in cloud computing, data based culture, an open data society.
Usually so nimble, even the digital sector needs to adapt. In the North West too, many digital agencies are focused on e-commerce websites and markets that will soon run dry.
A new £5m hub led by Lancaster University with FutureEverything and other partners funded by the Arts and Humanities Research Council aims to introduce innovative ways to access the latest ideas and emerging talent in the digital and creative economy.
It themes are citizen interaction, participation, personalisation, and experience of content in an increasingly digitally connected world.
How do businesses need to change in order to be more innovative, and to survive in a networked, digital world? The traditional way of doing business is linear, create the product or service and a business case, and roll it out.
There is increasing awareness this does not work unless you also build the wider ecosystem and engage communities of users in open innovation, co-design and public living lab trials.
FutureEverything and Lancaster University will be providing opportunities for businesses, artists and open data activists to come together to imagine, innovate, design and build previously unimagined things and experience and to engage citizens in new forms of value creation.
Drew Hemment, founder and chief executive of FutureEverything and associate director of ImaginationLancaster
Drew is speaking at Insider’s Business of Technology conference on the morning of the 4 October at The Point at Old Trafford, home of Lancashire Cricket Club.
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