Manchester nightlife and leisure top for Twitter
Nightlife and leisure businesses are the most successful in Manchester at harnessing social media tool Twitter, a new report has indicated.
Manchester Twitter Report, compiled by digital agency theEword, attributed a score of 86 to nightlife businesses, based on engagement, popularity and involvement within the Twitter community.
Leisure services were the second most successful, scoring 67.2 points. At the other end of the scale, news and media businesses performed the worst with 34.1 points, while not-for-profit organisations scored 35.9 points.
Tom Mason, social media manager at theEword and author of the Manchester Twitter Report, said: "Social media marketing helps build brand awareness, enhance customer loyalty, increase conversions, promote special offers and much more.
“However, many organisations still have room for improvement. Official accounts often make basic mistakes such as lacking personality, lapsing into unprofessionalism, straying off topic and failing to mix up the scheduling of tweets."
