Hartley, who recently headed up the Japanese inward investment desk at One North East, is to be tasked with winning business for both Gateshead and Newcastle.
Working closely with Gateshead and Newcastle City councils, private sector networks, and the North East Local Enterprise Partnership, the company proactively targets businesses, industry associations and company clusters throughout the UK and across the globe to generate investment leads and support businesses basing in the area.
Hartley said: "I'm really excited about this new challenge. Working to attract businesses to locate in this area, which I’m so passionate about, is what I have been involved in for several years and with dedicated colleagues we achieved a great deal."
Previously Hartley has worked with several legal firms across the country, including Treasury solicitors, and BAE systems, having gained a masters in international law.