News - North East
Mill Volvo in Tyne Theatre deal
Car dealership Mill Volvo has entered a two-year sponsorship deal with the Tyne Theatre.
As part of the agreement, the Victorian venue based in Newcastle's city centre has been renamed the Mill Volvo Tyne Theatre.
Mill Volvo managing director Bill Ward said: "With such strong local roots Mill Volvo is proud to have its company name associated with a venue which not only plays an integral part to the North East's cultural heritage but supports and elevates the surrounding community."
The venue is operated by SMG which also own the Metro Radio Arena and manage the Playhouse, Whitley Bay.
Mill Volvo is part of Mill Garages North East.