Swaying naysayers a green challenge for board
Convincing sceptics that a "green" construction sector can lead to growth will be one of the main challenges for the Green Construction Board, the government body has said after its first meeting.
The board, which is co-chaired by business minister Mark Prisk and the chief executive of Lend Lease EMEA Dan Labbad, said it will be setting out an action plan to combat problems facing the industry.
The challenge of convincing sceptics both inside and outside the industry will run alongside the organisation's main focus on seizing opportunities for growth presented by a sustainable construction and property sector.
"The potential for low carbon growth is enormous," said Prisk.
"There are approximately 25 million existing homes to be retrofitted by the end of 2050. This is a huge business opportunity that small construction firms should grasp.
"We want to seize these opportunities, which is why we have established the Green Construction Board so that government and industry can work together and make the most of those opportunities.
"By working with the industry and setting out the problems facing them and putting plans in place to tackle them, we can identify the barriers to growth in this sector and overcome them."
