Soshi scoops Midven funding
A Birmingham company which develops online social networking games has received a £125,000 cash boost.
Soshi Games, based at Birmingham Science Park Aston, won the investment from Midven's Early Advantage fund. The company said it had been actively seeking an investment partner since August.
The cash injection is set to help the company launch its new Music Festivals game, where players build their own music festivals, play music tracks and interact with bands.
Players of Music Festivals earn virtual currency through booking mainline signed acts and booking emerging talent.
Cliff Dennett, commercial and design director for SoshiGames, said the Midven investment would help fund a full public release of the game as well as providing working capital for the company into next year.
He added: "Music Festivals has already launched to a network of interested individuals and the reaction has been excellent. There is a real visual incentive for players to return regularly and keep their festival flourishing.
"We take a different approach to other social media game companies, in that players can help generate revenues for their favourite artists, discover new talent and help with brand exposure as well as positioning."
