Aston Martin voted 'coolest brand'
Aston Martin has been named the UK's 'coolest brand' for the fifth time in six years.
The Gaydon, Warwickshire-based manufacturer topped a poll which also included Apple and Bang & Olufsen.
Aston Martin was also voted the top automotive brand in the list compiled by the CoolBrands Council.
Stephen Cheliotis, chairman of the council, said: "Smooth, sexy and sophisticated; British built, high quality and hand finished, let' be honest, young or old, male or female, opinion former or British public, who wouldn't aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool."
The 2011 council of 36 'influencers' includes music artist Jessie J, DJ and Bestival founder Rob da Bank and fashion designer Sadie Frost.
After 10,000 brands were initially identified, a shortlist of 1,500 was established. The panel and consumers then vote to produce a top 500 of the most highly rated brands.
