Holland & Barratt scores with Coventry deal
Health food chain Holland & Barratt has signed a deal with Coventry City Football Club to supply the team with sports supplements.
The Nuneaton-based food retailer has renewed its contract with the sky blues to remain the team's official supplier of health products including precision engineered whey proteins.
Paul Clouting, Coventry City FC's chief executive, said: "We are delighted to continue this partnership with an internationally renowned company which also has its headquarters just a few miles down the road from the Ricoh Arena.
"As a club, we want to be at the heart of the business community in the region and this deal extends our work with Holland & Barrett and is mutually beneficial for both parties."
Phil Geary, group director of marketing at NBTY Europe - Holland & Barratt's parent company, added: "The Holland & Barrett Precision Engineered products are ideal for sports enthusiasts, whether professional or amateur, and include whey proteins, creatine powder, energy drinks and bars and it is because of our high quality products that we are chosen by sports professionals as their supplier of choice."
