Young CEO wants vibrancy at Mansfield Town
Mansfield Town's Carolyn Still, the new youngest chief executive in English football, has vowed to work closely with businesses to develop the club's off-the-field commercial activity.
Still, aged 29, said she also wants to "add vibrancy and fresh ideas" to the club after taking over from Steve Barker, who accepted a new position within One Call Group - chairman John Radford's company.
The politics graduate, who attended Durham University, said: "Having attended numerous fundraising events, organised by the club's supporters groups, I am well aware of the passion and enthusiasm that the fans have to see the Stags succeed.
"I want to wake sleeping fans with a lot of different initiatives by liaising with them and finding what they want.
"Much work has been done to develop relationships with key businesses in and around the area, and we must continue to work hard to ensure that our off-the-field commercial activity increases in an attempt to make the club self-sustainable.
"The club must continue to forge close relationships with the local community, businesses and supporters and it will be my job to ensure that these are strengthened to maximise both our revenue and our position in the local community.
"We have a fantastic team both on and off the field and I am pleased to accept this role during a time when there appears to be a real buzz around the place".
She added: "I intend to add vibrancy and fresh ideas to our approach off the field."
Mansfield Town is currently fourth in the Blue Square Bet Premier league table.