Birmingham set to cash in on £5.5m cricket game
England’s third Test match with India at Edgbaston is expected to generate a £5.5m economic boom for Birmingham. That's according to research from Marketing Birmingham, which said the event will bring in up to 100,000 visitors.
The five-day match, which starts on 10 August, is expected to welcome about 25,000 fans each day.
It will be the first Test to be played at the city’s expanded Edgbaston Stadium following its £32m redevelopment.
The revamped site now features a new Pavilion End, floodlights and refurbished conference facilities.
Mike Whitby, leader of Birmingham City Council, said: "The £5.5m economic boost the city is expected to receive, on the back of the Third Test Match with India at Edgbaston goes to show how powerful sporting events can be in supporting our economy, and raising the city's international profile.
"Birmingham’s reputation as the UK's sporting city has been further strengthened thanks to investment in key sporting venues like Edgbaston. The new stadium looks spectacular - and will be a major asset for the city and, in turn, will continue to play an important role in driving our visitor economy, which has already seen a strong growth in recent years."
