Russia deal is sweet success for We Are Pure
Nottingham-based design consultancy We Are Pure has secured a contract with a major Russian confectioner.
We Are Pure, which produces brand packaging, will revamp Slavyanka's product range design.
The agency is the first outside of Russia to work alongside the confectionery giant.
New brands, packaging, website and point of sale will all be created for the company, which dates back more than 70 years and currently has an annual turnover of $600m.
Slavyanka’s current range comprises more than 400 products, featuring everything from chocolate bars and cookies to fruit flavoured jellies and cakes.
We Are Pure will also create a series of new brand characters to be used across the range.
David Rogers, owner and creative partner at We Are Pure, said: "Our work with Slavyanka will be about taking an existing brand, packed with history and introducing it to a new generation. It is a family-owned business and it is important to retain that sense of heritage and, as a team, we are well positioned to do that with sensitivity and consideration for what has gone before.
"We will be aiming to create an overall, credible umbrella brand, which will unite all of the other sub-brands, allowing them to tier down from this starting point as we move forwards."
