Big-name companies 'most attractive' to employees
Fears over job security in the Midlands means that more employees want to work for big-name organisations, according to a new industry survey.
The number of workers who rate market leading companies on their 'wish-list' of attractive qualities of employers has more than doubled in the last year, according to the Blue Book employment survey.
More than 60 per cent of employees in the region questioned felt that being a market leader makes an employer more attractive, compared to just 30 per cent in 2010.
The Blue Book employment survey is conducted annually by recruitment group Angela Mortimer, which incorporates Midlands company Katie Bard.
Julie Fouad, chief operating officer for Katie Bard, which has offices in Birmingham and Nottingham, said: "The biggest shift in terms of what makes an employer attractive to a candidate was in the market leader status of an organisation.
"This doesn’t necessarily mean SMEs are unattractive, but as companies look to power out of the dip they will, however, be more likely to lose key talent to larger employers at a time when they could be making the biggest impact and need to act now to try and retain the best people."
Although being a market leader experienced the biggest shift in popularity, a good working environment and career progression remained the top two employer attractions among respondents.
