McCann scores with Vauxhall deal
Communications agency McCann Birmingham has won a £15m deal to provide marketing for Vauxhall's FA sponsorship. Work through the four-year deal will include advertising, point of sale, digital and direct campaigning and local dealer marketing.
Car manufacturer Vauxhall has a network of almost 500 dealerships across the UK.
Earlier this year, McCann Birmingham won Vauxhall’s UK service, body shop and accessory channels.
Dean Lovett, chief executive of McCann Birmingham, said: “This is a landmark win for us and firmly places us in the UK Agency Premiership. Creative thinking had to be truly inspirational for such a high profile campaign that would be seen by the eyes of the world. What’s more, it took an Aussie to help us see it.
“It’s a fantastic start to our Q2 and we couldn’t be prouder to be working for Vauxhall at such an exciting time for the brand.”
