Leicester tourism bosses plan strategy
About 70 local tourism businesses attended the annual Leicester and Leicestershire Tourism Forum this week to discuss how new developments can grow the economic impact of the visitor economy.
Developments discussed at the forum included developing bespoke activity to help each business perform cost-effectively, co-ordinating group activity to target the business tourism market, piloting new marketing activity around major weekend events and raising awareness of the benefits of working with Leicester Shire Promotions.
Martin Peters, chief executive of Leicester Shire Promotions, said: “The annual forum was well-attended again this year with a broad cross-section of representatives from visitor attractions, accommodation providers, local authorities and other tourism services-related organisations.
"Given the challenges to persuade people to spend their valuable finances on leisure and tourism, it is essential that local tourism partners take advantage of our free services and expertise to make their own business more cost-effective, and work together with us to strengthen Leicester and Leicestershire’s profile as a leading UK visitor destination.”
These developments will be incorporated into the forthcoming Leicester and Leicestershire Tourism Strategy 2011-2016. When the final strategy has been agreed, a more detailed plan will be led by Leicester and Leicestershire Local Enterprise Partnership (LLEP) and Leicester Shire Promotions.
