Big Cat pounces on Bournville launch
Birmingham-based marketing agency Big Cat Group has recently been appointed to deliver the launch event for the £66m redevelopment of Bournville College. The consultancy will provide an event strategy, PR and design support for the launch of the new 4.2-acre campus.
The campus will open its doors for the first time in September 2011.
Big Cat has been tasked with delivering a VIP party which will include live music, dance acts and celebrity guests. The event will be held in November 2011 and coincide with the launch of a student exhibition, showcasing work from the college’s vocational courses including hairdressing, marketing and catering.
The new development will combine Bournville’s three existing campuses under one roof. Located on the ex-MG Rover site, the multimillion-pound campus will include a new learning resource centre, business school, construction workshop, as well as state of the art leisure and sports facilities
Anthony Tattum, managing director of Big Cat Group, said: “Having worked with Bournville College on various projects over the past two years, we are thrilled to be involved in the next chapter of Bournville College’s future. The state of the art facility will be a cornerstone in the regeneration of Longbridge, providing world class facilities for the students across Birmingham and West Midlands.”
