Experian takes Techlightenment stake
Nottingham-based Experian has acquired a majority stake in Techlightenment, a provider of social media marketing tools. The information services company said the acquisition was “a further step in Experian's strategy to grow its digital marketing activities”.
Techlightenment provides social media marketing services to multinational companies and global advertising agencies. Cients include GlaxoSmithKline, Universal Pictures and Dr Martens.
Experian said the acquisition would “extend its capabilities into the increasingly important social media channel, adding to Experian's presence in the online, email and mobile channels”.
Techlightenment's revenue in the year to 28 February 2011 is expected to be approximately £5m. Gross assets at the year-end stood at £2.5m. The stake in Techlightenment was acquired from its founders. The company will now form part of Experian's UK Marketing Services division.
