Highcross reports successful Christmas
Highcross shopping centre in Leicester has enjoyed an increased footfall of around 2.3 million shoppers throughout December, it has revealed.
Despite the big freeze hitting all parts of the UK over Christmas, Highcross’ like-for-like sales in December increased by 3.5 per cent, and total sales by 7 per cent compared with 2009.
The centre says it welcomed more than 90,000 shoppers on four occasions in the month and recorded its busiest Sunday ever on Boxing Day, with 65,000 visitors.
Michael Holland, marketing controller at Highcross, said: “December has beaten all expectations, particular considering the inclement weather that affected the ability of some customers to travel and shop.
“We believe that the spell of bad weather has resulted in our best ever start to the sales season, with more people receiving money and gift vouchers for Christmas. Highcross sold £150,000 worth of gift cards during December alone, a 150 per cent increase on last year.”
