Care home launches charity foundation
A Birmingham-based care home company is launching its own charitable foundation. Applegreen Care is launching the charity following an aid trip to Asia, with the support of chartered accountant Chantry Vellacott DFK.
Applegreen has its offices in Birmingham’s Jewellery Quarter and runs two care homes in Hereford.
The Applegreen Foundation is the brainchild of the company’s chief executive Bakshi Shemar who has just returned with his senior management team from the company’s third annual trip to India.
During the trip, the care team hand-delivered clothes and medical products to hospitals and orphanages in the Punjab region of India and also helped fund and run an eye camp.
Shemar said: “We’ve been working closely with Nick Simkins at Chantrey Vellacott DFK to set-up the foundation which will give us a platform to develop our charity work.
“The company has been putting more and more money towards the mission every year and by creating the Applegreen Foundation we will hopefully be able to make an even bigger difference.
“From the outset we wanted to witness the impact our support could have on people that really need it and we’ve built up fantastic relationships with the hospitals, orphanages and patients over the last three years.”
Along with the formation of the new charity Applegreen Care is expanding its care homes portfolio, with a third house planned for 2011, and “additional homes in each of the next five years”.
Nick Simkins, partner at Chantrey Vellacott DFK which has its offices on the Hagley Road in Birmingham, added: “Applegreen Care has been building up its charitable work over the last three years and provided fantastic support to great causes in India along with charities closer to home such as Cancer Research UK, British Heart Foundation and sponsorship of a Great Britain gymnast.”
