Optima wins wild contract
Lincoln-based Optima Graphic Design Consultants has won a contract to work on a campaign for the Nottinghamshire Wildlife Trust (NWT).
The 'Wildlife in the City' community project aims to "build connections between people living in the city and the green spaces close to them".
It says it has already created a brand identity for the project.
Stuart Davis, account manager at Optima, said: “We’re thrilled to bits that we have secured the work for this new and exciting project. We’ve worked with the trust for a number of years and earlier this year worked on its Mini Meadow Campaign which was a massive success across the region.
“Our first task was to come up with an identity for the project and a colour palette that not only hit the brief, but sat well with the existing Wildlife Trust brand.”
The campaign is run by the NWT and Nottingham City Council. It is funded by Natural England through Access to Nature, as part of the Big Lottery Fund’s Changing Spaces programme.
