News - Midlands

LSL pockets Pink

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LSL Property Services has completed its £1.59m acquisition of Staffordshire-based Pink Home Loans after receiving formal approval from the FSA. The deal makes Newcastle-based LSL one of the biggest mortgage and protection intermediary networks in the UK.

After the acquisition is complete, the company will employ 1,300 advisers nationwide.

LSL announced it was to buy the company on 19 October this year. Pink trades as Advance Mortgage Funding Limited and also has a subsidiary business, BDS Mortgage Group Limited.

With Pink, the LSL Group now consists of brands including First Complete (formerly Home of Choice), Linear Financial Solutions, Reed Rains, Your Move, e.surv, Barnwoods and Chancellors Associates.

The group will also have an arm for directly authorised advisers through the Pink Mortgage Club.

 
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