News - Midlands

It's party time in East Midlands

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Christmas party specialist Best Parties Ever says business in the Midlands has not been badly impacted by the downturn. The managing director of the company, which has a venue in Towcester, told Insider his business has seen a 30 per cent growth in bookings for Christmas parties.

Speaking of party bookings in the Midlands, Tim Stevens said: "There's been no much change year on year. It's doing fine. There wasn't much of a negative effect during the recession and equally now there's not much of a boom. We're steady in that area, in what is a crowded market."

But he said the overall desire of businesses to boost staff morale during difficult economic times has had a positive impact on his business, which is headquartered in Surrey.

He said: "We all have our own views as to whether confidence is sustainable but for now there is a genuine and palpable change. There's a feeling that fewer staff are doing more work so they deserve a thank you - and parties are being seen as an affordable gesture."

The company, which now operates at 17 venues around the country and expects a turnover for the year of £10m, is booked to host 398 parties and serve on average 145,000 guests between 26 November and 22 December.

 
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