Travelodge beds in at NEC
Budget hotel operator Travelodge has exchanged contracts on a new 200-bed hotel next to the NEC Arena in Birmingham. The company said the move was part of its strategy to target Britain's largest entertainment venues.
It has also announced a deal for a new 200-bed hotel next to the MEN Arena in Manchester. The two hotels represent a £24m investment.
“The explosion in the popularity of live music and comedy events over recent years saw our hotels located near to arenas out perform expectations during the recession,” said Paul Harvey, managing director for development at Travelodge.
“The NEC in Birmingham and the MEN in Manchester both attract the biggest acts, conferences and events from around the world so I am delighted we have been able to secure these locations. We have identified another three arenas we are looking to build in close proximity to and I hope we will secure those deals soon.”
The hotels will create more than 100 jobs, with many more set to be created during the construction period. Travelodge recently signed a deal to build a hotel near the ACC Liverpool and is seeking new sites near London's O2 and Wembley arenas and the SECC in Glasgow.
