Birmingham’s airport unveiled as… Birmingham Airport
Birmingham’s airport has unveiled a new brand identity and marketing campaign after it ditched the word ‘International’ from its title.
It is the first stage of a phased rebrand programme that aims to reposition the airport in the global market place. It will use the message ‘Hello World’ across the site and throughout its marketing communications activities.
The new identity will be seen throughout the new £13m redeveloped terminal opening in spring 2011. This work sees the two terminals merge into a single facility, creating new shops and restaurants and increasing its security search area.
Paul Kehoe, the airport’s chief executive, said, “Our current brand identity doesn’t reflect what we’re about now and what we aspire to be in the future. We want to embrace the fact that we can connect people to over 400 different places worldwide and want people to feel proud and excited about the opportunities that lie ahead.”
The new identity was created by Wolverhampton based marketing agency Connect Group.
