UCL milks hotel venture with latest opening
Urban & Country Leisure (UCL) has expanded into the small hotel market with the launch of its first boutique-style hotel. Birmingham-based UCL, which currently operates fourteen high-end pub/restaurants across the UK, has invested £1.5m transforming the former Globe Hotel in Warwick into a hotel and pub/restaurant.
The new restaurant will be named The Lazy Cow.
UCL, which is tun by Midlands entrepreneur Ross Sanders, plans to open a further ten small boutique hotels and expand with a further 12 pub/restaurants in 2011/2012 as part of its overall £15m expansion plans.
The Lazy Cow, which is situated in Theatre Street, will comprise of 16 bedrooms.
Each room will include high technology gadgets with Apple iPads, 32-inch flat screen plasma HD TVs, Wi-fi and iPods.
Sanders said: “The Lazy Cow is the first of what we hope to establish as a chain of small, intimate, stylish boutique hotels that have a strong accent on quality accommodation, stylish interiors with exceptional food and drink offerings.
"Our aim is to provide the best possible accommodation offering to the tourist, business and destination weekend break markets. It’s a natural progression and extension of our existing UCL blueprint and plans, which we have successfully rolled out over the last two years across our estate with our quality pub restaurants.”
