Cheryl Cole boosts Tights Please sales
Birmingham-based hosiery company, Tights Please, has reported a surge in sales after singer Cheryl Cole wore a prominent pair of the tights on The X Factor.
Cole performed her latest single on the TV talent show wearing the company’s Wolford Bondage Tights, which director Charles Duncombe said sent sales “out of control”.
Duncombe, director of the online retailer, said that the first pair of the tights was sold online in less than six minutes after Cole’s performance.
He said: “Within hours, we had sold over 50 pairs of Wolford Bondage Tights and the response since has been overwhelming.
“We also believe that a surge in site traffic, to the tune of 3,000 people a day, has been as a direct result of Cheryl’s appearance; as frantic shoppers browse the internet desperate to get their legs into a pair of ‘Cheryl Cole Tights’.”
The company was set up ten years ago by full-time lawyer Dunscombe and his partner Sophie Kelly. The online retailer began operating from an office in Birmingham’s Jewellery Quarter, and now boasts more than one million annual visitors.
