News - Midlands

Imago opens up The Link

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Imago, the conference and events business based at Loughborough University, has officially opened the doors of its new hotel called The Link.

The revamp of the former Quality Hotel follows six months of hard work and a £1.5m refurbishment investment. The transformation has included all 94 bedrooms and front of house areas including the reception, lounge, gym and restaurant.

Each of the bedrooms now boast individual "feature furniture" pieces that have been purpose built, including illuminated headboards and hanging units rather than standard wardrobes. Focusing on functionality as well as design, it aims to make the most of some of the very latest materials and finishes available to bring the rooms up to date as the hotel was last refurbished over 17 years ago.

Kay England, chief executive of imago, said: “We wanted to freshen up the whole hotel and bring it up to standard, whilst adding a wow-effect that differentiates it from other hotels in the area. We wanted the new look to be as unique as our service with the personality of our staff and the warmth of our welcome reflected in the bright colours and materials used.

“The refurbishment of The Link combines contemporary style and comfort with affordability. The hotel will be perfect for those looking for an up market budget hotel that concentrates on excellent bedrooms and customer service in a modern and focused environment. It will also be ideal for business people who want to use the hotel as a 'hub' for meetings and the accommodation for short term stays.”

 
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