Staffs University leads Middle Eastern business programme
Staffordshire University is spearheading a new €1.3m project to develop entrepreneurship in the Middle East. The university’s business school will lead the European-wide scheme, which is being funded by The European Union’s Tempus Programme.
The project also includes universities in Greece, Italy, France and Belgium, which will collaborate to enhance entrepreneurship education in six universities in Jordan, Lebanon and the Palestinian Territories.
It is hoped that the programme, named ASPIRE (Achieving Sustainable Programmes in Regeneration and Entrepreneurship), will help towards economic development and political stability in the Middle East.
Dr Ian Jackson, enterprise reader at Staffordshire University, said: “ASPIRE is a three year programme – starting on 15 October – that will involve bringing professors and tutors here from our partner universities in the Middle East to help them develop entrepreneurship courses in their own universities.
“We, together with our European partners, will help the six universities in the Middle East to develop distance learning programmes, enterprise pathways and a Masters programme in entrepreneurship.”
He added: “The six universities from the EU have different areas of expertise in entrepreneurship that are complementary. We hope that this project will improve the education of entrepreneurs in the three countries and contribute to their economic development and political stability.”
