Gas Street Works gets Boot on board
Birmingham-based video and digital media business, Gas Street Works, has recruited the former chairman of the Institute of Directors (IoD) to its board. The company said that Richard Boot’s appointment will add “enormous strategic value” to the team.
The company helps clients plan and implement online and social media strategies.
Until recently, Boot was chairman of the IoD, and was a corporate finance partner with global accountancy firm KPMG.
He said: “We have a very exciting and creative team with great potential for growth; the use of interactive media makes for a very powerful communication tool. Clients can see not only who has accessed the material but importantly maximise the value for money by collecting comments and reactions on the site.
“Engaging with the audience is key to marketing. Creating these communities of interest really gets the message over, generates great impact and transforms the usefulness and value of video.”
