BCS recruited by MarketingFile
Nottingham-based communications agency BCS has been appointed to handle the public relations of MarketingFile, the online direct marketing data provider. Account director Paul Muckle will lead the Hertfordshire-based company’s account.
BCS says it will use media relations to promote MarketingFile in regional, trade, vertical sector and broadcast media both on and off-line.
Kirk Dobie, managing director at MarketingFile, said: “We’ve embarked upon a new growth strategy aimed at reconfirming our long-held position as market leader within the online prospect data industry.
“Hiring a well-established PR agency that knows our target media inside out to assist us with this seemed the logical thing to do. I’ve worked with BCS many times before and have always been impressed with the results. I’m looking forward to enjoying the same levels of success with the new MarketingFile campaign.”
