News - Midlands
Embed chips into America
An embedded systems company based in Coventry is hoping to progress into the American market following a string of awards and a new partnership with a US-based company.
Embed, which specialises in creating the electronic devices found in modern vehicles, has recently expanded its workforce to 12 people. It has also formed a partnership with American company, New Eagle, which creates ready-to-use controller systems for the automotive industry.
Embed, which is based at the University of Warwick Science Park, won an award for innovation as well as a commendation for its use of technology from the Federation of Small Businesses earlier this year.