Deal in the round for Hammonds
Who?
Birmingham law firm Hammonds
Did what?
Has advised Wellesbourne-based 360° Creative Event Services on the acquisition of exhibition and event floral business, Expo Flora
What does this mean?
It's a deal which aims to create one of the UK's leading integrated events services companies. In January, the company, led by David Walley and David Harding, acquired ARB Audio & Visual Hire which supplies sound, light, vision and power services to venues and the event industry. The combined group now has more than 80 staff operating from its new offices in Wellesbourne, near Stratford-upon-Avon.
Who advised?
The Hammonds team was led by corporate partner Geoff Perry assisted by corporate associate Ryan Hawley. Colin Witherall of Alsters Kelley in Leamington Spa acted for the shareholders of Expo Flora.
Insider comment:
Another ambitious business, 360° Creative Event Services sees room to grow and dominate the marketplace with its new integrated offering. Perry commented: "We are excited to be working closely with such an interesting and dynamic business as it seeks to capitalise on new opportunities.
"Having significant experience of the events sector from advising the likes of Expomedia Group, Value Added Events, Mash Media, Homebuyer Events and others, it is particularly interesting to be working with this new group that sees so clearly the opportunities that the sector has to offer. It is clear that there are growth opportunities for businesses such as 360°, with the experience, appetite and vision to broaden their service offering."
