BTC Activewear merges with European competitor
Who:
Clothing distributor BTC Activewear, based in Wednesbury
Did what:
Has merged with the Falk & Ross Group, its largest European competitor.
What does this mean:
Falk & Ross, based in Germany, was backed by venture capitalist Steadfast Capital. BTC Activewear has a turnover of £28m and employs 116 staff.
Who advised:
BTC Activewear was advised by Andrew Page of Page & Co Solicitors and Nathalie Blake of corporate finance house Ford Campbell. Falk & Ross was advised by Osborne Clark in Bristol.
Insider comment:
Steve Pope, joint managing director of BTC Activewear, said: “We are extremely excited to join forces with the strongest continental distributor, offering a meeting of like-minded organizations with a passion to deliver the best support and service to our customers.”
Steve Ross from Falk & Ross added: “We have grown successfully across the continent operating out of nine countries. We have worked hard to bring our customers the very best garments and service, but the question was how to replicate this across the water? We discovered a synergy with BTC Activewear and the opportunity to partner up was, to be honest, too fantastic to miss.”
