SUBSCRIPTIONS
For the past seven years Insider has been increasing the number of subscribers to its magazines via a dedicated subscription team. That team is now responsible for converting subscribers into members of Insider. At the end of 2008 the team generated their seventh successive increase in subscribers. They manage a database of more than 46,000 company owners, managing directors, chairmen, senior managers and directors who receive the magazine.
NOP. RESEARCH
The management team has heavily invested in ensuring that advertisers can be confident that their advertisements within Insider Magazines are reaching the business leaders they target and that readers are enjoying and reading their monthly magazine.
Generating high response for advertisers is not something that just happens. The subscription team ensures that magazines are only sent to those who have paid for or requested a copy. The team targets board directors, owners or managing partners to ensure current and future subscribers are high level decision makers. The annual ABC Audit is the guarantee that advertisers and advertising agencies require to give them confidence that the magazines do indeed reach the numbers claimed by the sales staff. Every two years independent research is carried out to gather information used by the sales teams and to confirm to Editors and senior management that Insider readers continue to enjoy their magazine.
Only facts and information provided by research companies such as GKNOP are used by the sales team. Distribution figures quoted by the sales teams are verified annually by ABC (Audit Bureau of Circulation). The credibility of the sales teams is very high among regular advertisers because it is independently verified.
Insider's readers confirmed once again in the 2007 Readership Survey, that "they get information they cannot get elsewhere from Insider" and that Insider is highly valued for both its editorial and its relevant advertising content.
ABC ACCREDITATION
The company takes great pride in the fact that annually an independent team of auditors is sent to the head office from the Audit Bureau of Circulation to check the circulation claims made by sales staff. The process takes several days and for the last five years the annual audits have confirmed the figures issued to advertisers by sales staff to be correct.
All the Insider magazines are the largest business title in their region - it is good to have that fact confirmed independently by ABC.
Graph of Subscription Sales 2002-2007
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Also in: Insider: Annual Reports & Accounts
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Who We Are: A Company Wholly Owned By Its Management
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Chairman's Statement
Insider Media Ltd, the highly successful and expanding regional business magazine publishers, celebrated five years of growth in 2007 by achieving profit of £1 million for the first time.
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Managing Director's Overview
Insider Media Ltd has four core strengths - a loyal bedrock of advertisers who recognise the response the magazines bring them; the must-attend events for business leaders in key sectors, a growing subscriber base for its print and on-line products which continues to grow and its experienced and committed staff.
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The People: Management Team
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The People: The Board
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Regions
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Publications
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Events
Insider events are the market leaders in each of their core regions.
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On-line Services
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Subscription Graph
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Marketing
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Contract Publishing
"Insider helped us launch Rainmaker in 2004 and we've stayed with them ever since because of the quality of the finished product they deliver for us, and because of their continuous innovative and creative spirit."
Phil Burns, Partner, Clearwater Corporate Finance -
Group Profit & Loss for 2007
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Balance Sheet for 2007