Insider magazine readership data

Total UK Circulation

ABC (ABC audit period July ’09-June '10)
Total net circulation May 2010 - 60,503
Average readers per copy 6 (4 regular, 2 occasional)
Total readers 363,018

SOURCE: GfK NOP Independent Readership Survey

READERSHIP
Circulation (ABC audited period July '09 - June '10)
12,304Total average net circulation per issue
6*Average readers per copy
73,824Total readers

THE INSIDER READER
59.6%Chief Executive, Managing Director, Finance Director, Chairman
27.3%Other directors
12.6%Senior Manager/Partner
0.5%Other

AGE RANGE
11%25-34
30%35-44
29%45-54
30%55+

NO. OF EMPLOYEES IN ORGANISATION
43%1-50
39%50-250
18%250+

COMPANY TURNOVER
45%£1m-£10m
29%£10m to £50m
15%£50m to £100m
11%£100m+

READER ORGANISATIONS
31.0%Manufacturing, Engineering, Electronics
14.3%Service Industry
12.3%Property, Construction
10.4%Transport, Distribution, Retail
9.5%Professionals
4.9%Hospitality
4.6%Training, Education
2.8%Food, Drink
3.7%Marketing, Media, Publishing
2.2%Print, Packaging
1.9%IT, Telecoms
0.7%Public sector

THE INSIDER READER
AUTHORISES/APPROVES BUDGETS FOR... **

Professional Advice
44%Accountancy Services
45%Corporate Finance Advisers
38%Legal Services
37%Insurance Services

Finance
46%Banking Services
43%Sourcing Finance
26%Venture Capital

Staff Development & Incentives
62%Recruitment
53%Staff Training & Development
51%HR Services
41%Staff Incentives
40%Employee Benefits / Pensions / Healthcare
35%Executive Education
29%Company Vehicle or Fleet Management
42%Business Travel

Property & Infrastructure
42%Property Services
46%Business Relocation
41%Telecommunications
46%Office Equipment & Stationery
40%Computer Software / Hardware
40%Utilities

Marketing Services
64%Marketing & Advertising
49%Conferences & Exhibitions
52%Corporate Hospitality
48%Company Website

Other
44%Research & Development
33%Corporate Governance


GfK NOP

* 4 regular readers and 2 occasional
** SOURCE: Independent Readership Survey conducted by GfK NOP

READERSHIP
Circulation (ABC audited period July '09 - June '10)
14,167Total average net circulation per issue
6*Average readers per copy
85,002Total readers

THE INSIDER READER
41.1%Chief Executive, Managing Director, Finance Director, Chairman
35.0%Other directors
21.6%Senior Manager/Partner
2.3%Other

AGE RANGE
20%25-34
24%35-44
33%45-54
23%55+

NO. OF EMPLOYEES IN ORGANISATION
49%1-50
25%50-250
26%250+

COMPANY TURNOVER
62%£1m-£10m
19%£10m to £50m
6%£50m to £100m
13%£100m+

READER ORGANISATIONS
28.9%Manufacturing, Engineering, Electronics
16.4%Service Industry
12.7%Professionals
9.4%Property, Construction
7.3%Training, Education
6.5%Transport, Distribution, Retail
5.4%Hospitality
5.0%Marketing, Media, Publishing
2.8%Food, Drink
2.3%Print, Packaging
2.1%IT, Telecoms
1.6%Public sector

THE INSIDER READER
AUTHORISES/APPROVES BUDGETS FOR... **

Professional Advice
43%Accountancy Services
39%Corporate Finance Advisers
33%Legal Services
37%Insurance Services

Finance
49%Banking Services
44%Sourcing Finance
20%Venture Capital

Staff Development & Incentives
60%Recruitment
57%Staff Training & Development
54%HR Services
41%Staff Incentives
45%Employee Benefits / Pensions / Healthcare
34%Executive Education
37%Company Vehicle or Fleet Management
44%Business Travel

Property & Infrastructure
49%Property Services
45%Business Relocation
47%Telecommunications
46%Office Equipment & Stationery
45%Computer Software / Hardware
46%Utilities

Marketing Services
62%Marketing & Advertising
47%Conferences & Exhibitions
40%Corporate Hospitality
53%Company Website

Other
47%Research & Development
31%Corporate Governance


GfK NOP

* 4 regular readers and 2 occasional
** SOURCE: Independent Readership Survey conducted by GfK NOP

READERSHIP
Circulation (ABC audited period July '09 - June '10)
10,083Total average net circulation per issue
6*Average readers per copy
60,498Total readers

THE INSIDER READER
80.1%Chief Executive, Managing Director, Finance Director, Chairman
16.4%Other directors
3.5%Senior Manager/Partner
0.0%Other

AGE RANGE
21%25-34
38%35-44
26%45-54
15%55+

NO. OF EMPLOYEES IN ORGANISATION
42%1-50
32%50-250
26%250+

COMPANY TURNOVER
45%£1m-£10m
29%£10m to £50m
15%£50m to £100m
11%£100m+

READER ORGANISATIONS
19.7%Manufacturing, Engineering, Electronics
14.8%Transport, Distribution, Retail
14.4%Service Industry
12.5%Property, Construction
10.7%Professionals
6.8%Hospitality
6.0%IT, Telecoms
4.8%Marketing, Media, Publishing
3.7%Print, Packaging
3.3%Training, Education
2.1%Food, Drink
1.1%Public sector

THE INSIDER READER
AUTHORISES/APPROVES BUDGETS FOR... **

Professional Advice
45%Accountancy Services
41%Corporate Finance Advisers
39%Legal Services
39%Insurance Services

Finance
48%Banking Services
43%Sourcing Finance
24%Venture Capital

Staff Development & Incentives
60%Recruitment
56%Staff Training & Development
53%HR Services
44%Staff Incentives
43%Employee Benefits / Pensions / Healthcare
36%Executive Education
33%Company Vehicle or Fleet Management
48%Business Travel

Property & Infrastructure
47%Property Services
47%Business Relocation
46%Telecommunications
45%Office Equipment & Stationery
45%Computer Software / Hardware
42%Utilities

Marketing Services
65%Marketing & Advertising
50%Conferences & Exhibitions
49%Corporate Hospitality
52%Company Website

Other
47%Research & Development
34%Corporate Governance


GfK NOP

* 4 regular readers and 2 occasional
** SOURCE: Independent Readership Survey conducted by GfK NOP

READERSHIP
Circulation (ABC audited period July '09 - June '10)
7,000Total average net circulation per issue
6*Average readers per copy
42,000Total readers

THE INSIDER READER
50.2%Chief Executive, Managing Director, Finance Director, Chairman
35.4%Other directors
13.7%Senior Manager/Partner
0.6%Other

AGE RANGE
21%25-34
38%35-44
26%45-54
15%55+

NO. OF EMPLOYEES IN ORGANISATION
42%1-50
32%50-250
26%250+

COMPANY TURNOVER
45%£1m-£10m
29%£10m to £50m
15%£50m to £100m
11%£100m+

READER ORGANISATIONS
26.3%Manufacturing, Engineering, Electronics
16.3%Service Industry
11.4%Property, Construction
10.6%Professionals
10.1%Transport, Distribution, Retail
6.9%Hospitality
6.1%Public sector
4.4%Marketing, Media, Publishing
2.2%Training, Education
2.0%IT, Telecoms
2.0%Print, Packaging
1.7%Food, Drink

THE INSIDER READER
AUTHORISES/APPROVES BUDGETS FOR... **

Professional Advice
54%Accountancy Services
45%Corporate Finance Advisers
48%Legal Services
46%Insurance Services

Finance
55%Banking Services
51%Sourcing Finance
32%Venture Capital

Staff Development & Incentives
62%Recruitment
62%Staff Training & Development
60%HR Services
50%Staff Incentives
48%Employee Benefits / Pensions / Healthcare
42%Executive Education
44%Company Vehicle or Fleet Management
60%Business Travel

Property & Infrastructure
56%Property Services
50%Business Relocation
57%Telecommunications
54%Office Equipment & Stationery
55%Computer Software / Hardware
50%Utilities

Marketing Services
70%Marketing & Advertising
53%Conferences & Exhibitions
52%Corporate Hospitality
58%Company Website

Other
55%Research & Development
38%Corporate Governance


GfK NOP

* 4 regular readers and 2 occasional
** SOURCE: Independent Readership Survey conducted by GfK NOP

READERSHIP*
Circulation (ABC audited July '10 - June '11)
9,584Total average net circulation per issue
4Average readers per copy
38,336Total readers

THE INSIDER READER*
49.7%Chief Executive, Managing Director, Finance Director, Chairman
30.1%Other directors
18.6%Senior Manager/Partner
1.4%Other

AGE RANGE**
18%25-34
30%35-44
32%45-54
17%55+

NO. OF EMPLOYEES IN ORGANISATION**
44%1-50
28%50-250
28%250+

COMPANY TURNOVER**
45%£1m-£10m
29%£10m to £50m
15%£50m to £100m
11%£100m+

READER ORGANISATIONS*
37.2%Manufacturing, Engineering, Electronics
9.3%Service Industry
11.7%Property, Construction
16.4%Professional & Financial
7.4%Transport, Distribution, Retail
2.6%Hospitality
5.4%Marketing, Media, Publishing
1.4%Training, Education
1.0%Print, Packaging
4.8%IT, Telecoms
1.0%Food, Drink
1.0%Public sector

THE INSIDER READER
AUTHORISES/APPROVES BUDGETS FOR... **

Professional Advice
38%Accountancy Services
36%Corporate Finance Advisers
38%Legal Services
34%Insurance Services

Finance
42%Banking Services
35%Sourcing Finance
20%Venture Capital

Staff Development & Incentives
58%Recruitment
54%Staff Training & Development
49%HR Services
45%Staff Incentives
38%Employee Benefits / Pensions / Healthcare
33%Executive Education
25%Company Vehicle or Fleet Management
45%Business Travel

Property & Infrastructure
44%Property Services
46%Business Relocation
40%Telecommunications
37%Office Equipment & Stationery
40%Computer Software / Hardware
33%Utilities

Marketing Services
64%Marketing & Advertising
50%Conferences & Exhibitions
53%Corporate Hospitality
52%Company Website

Other
43%Research & Development
34%Corporate Governance


GfK NOP

SOURCES:
* Readership survey July 2011
** Independent Readership Survey conducted by GfK NOP

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