The development of South Asia into a world superpower is dominated by India. The country is home to more than 1 billion people; by 2030 it is expected to have 68 cities with more than a million people each, and the mega-urban centres of Delhi and Mumbai will have a GDP exceeding countries such as Portugal and Colombia.
But how do you start to make inroads into this burgeoning market? In this feature Insider will explore the cultural and business etiquette issues to be aware of when trading with Indian companies. It will be an opportunity for regional experts to share their experiences and for companies to advise others on the right path to tread.
Editorial deadline: 19th August 2011
Editorial contact: Andrea Wren
Ad contacts:
Gary Williams 0161 907 9755
Clare Wild 0161 907 9747
Avril Larkin 0161 907 9740
Mark Perkins 0161 907 9749