Kraft has been warned by experts in the field that it will be making a huge error if it tampers with the Cadbury brand. But what exactly does this mean?
What is a brand exactly and how do you build a positive and sustainable image of your company in words and images? And how can you damage it?
In this feature, we look at some of the key brands in the Midlands and ask experts in advertising and marketing why they work so well.
We also look at branding and re-branding mistakes to find out why they misfired so badly.
Editorial deadline: 1st April 2010
Editorial enquiries: Claire Robson 07896 267 707
Advertising deadline: 1st April 2010
Advertisement contacts:
Adrian Simcox 0121 204 1490
Lisa Muckle 0121 232 0984
Yurek Mazgajczyk 0121 232 0983
Craig Dorham 0121 232 0988
Daniel Bradley 0115 959 7952